賽門西奈克：偉大的領袖如何鼓動行為 How great leaders inspire action

NOTE :

People don't buy what you do; they buy why you do it.

人们买的是你的信念和宗旨。

人们买的不是你的产品，人们买的是你的信念。

People don't buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. Here's the best part:

与你有相同理念的人做生意。

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=zh-tw#t-264093

Simon Sinek